Pricing, with every number in the open
How much does a website cost per month?
Three plans: $149, $249 and $449 per month, with no setup fee and no lock-in. Each includes the domain in your name, hosting, SSL, backups, monitoring and unlimited content changes. The first invoice goes out after the site is live — never before.
| What is included | Starter · $149/mo | Pro · $249/mo | Scale · $449/mo |
|---|---|---|---|
| Setup fee and contract term | $0, no lock-in | $0, no lock-in | $0, no lock-in |
| Site live, domain in your company’s name | Included | Included | Included |
| Hosting, SSL, backups and monitoring | Included | Included | Included |
| Content changes (text, images, prices) | Unlimited | Unlimited | Unlimited |
| Analytics and Search Console configured | Not included | Included | Included |
| Optimisation for AI search (ChatGPT, Perplexity) | Not included | Included | Included |
| Two new content pieces per month | Not included | Not included | Included |
| Ongoing SEO work and priority support | Not included | Not included | Included |
Paid annually, Starter is $129 per month ($1,548 for twelve months). That discount replaces a setup fee rather than adding one.
Online stores
Stores start at $449 per month plus a one-time $499 build. The build fee exists because a store cannot go live without payment integration, product import and checkout testing — work that happens once and never repeats. Larger catalogues and multi-channel sync are quoted from there.
Custom software
Quoted per project, starting at $2,000. The floor is set by the payment rail, not by the market: below that amount, international transfer fees eat a share of the project that stops making sense for either side.
Why not $39 a month?
Because $39 is what self-service platforms charge, and they are very good at being self-service platforms. At that price you get a template builder and a help centre. Here you get an engineer who builds the site, maintains it and answers you directly.
If a template builder solves your problem, use one — it will be cheaper, and that is the honest answer rather than the one that wins the sale.
These prices apply to clients outside Brazil. Brazilian companies are billed in reais — see the pricing in Portuguese. This is a legal requirement under Brazilian law, not a commercial choice.
Frequently asked
Is there a setup fee?
Not for websites — $0 to start, and the first month is billed only after the site is live. Stores have a one-time $499 build fee, because a store needs payment integration and checkout testing before it can go live at all.
What is not included?
Paid advertising budgets, stock photography licences, third-party subscriptions and structural redesigns. Content changes are unlimited; changing what the site fundamentally is gets quoted separately. Every proposal lists what is out of scope in writing.
Can I cancel?
Any time, with 30 days’ notice, no fee and no minimum term. You keep the domain, content and accounts — all three are in your company’s name from day one.
Do prices change?
Your price is locked for 24 months. After that, any increase is annual, capped at 5% and announced 60 days ahead. A rise for new clients never applies retroactively.